A sample slide from the Creative Mornings talk I gave today on Political Campaigns, their optics and their ad copy.
I also showed this slide from the NYTimes, an analysis of the 2004 bumper stickers, which praises the striking and effective Bush/Cheney entry.
We talked about the two bumper stickers, comparing and contrasting them in a fairly non-partisan way. The Obama sticker is brighter, more vibrant, lighter colors. They also wisely put the still, well, foreign sounding “Obama” on the same level and font size as the much more American “Biden,” as if to soften the exoticism of the President’s name. The Blue pops on the white. There’s that still striking logo, which I think is, intentionally or not, a literalization of the Reagan slogan “Morning in America” coupled with the President’s initial.
The Romney sticker is a little harder to read — the floral R looks so decorative that an attendee said it looked like “omney/Ryan.” The vertical URL is a weird choice, asking the driver behind you to cock his head awkwardly while reading your bumper, and giving the sticker a crowded feel. It’s very dark, almost navy blue, and as such lacks the well-lit energy of the Obama sticker.
The graphic designers in the audience gave it to Obama in a landslide. And, as we know, bumper stickers decide elections.*